Kayem foods food service distributor in chelsea, massachusetts case and point your al fresco italian chicken meatballs , listed as being available in the safeway stores in owing mills and waldorf maryland i had the new new england buns that are now on the shelves at star market. On monday kayem foods, the supplier of trader joe's beloved sweet apple chicken sausage, recalled 59,203 pounds of its fully-cooked the 8-ounce packages of al fresco brand apple maple fully cooked breakfast chicken sausage with the case code 9709 and use by/freeze by dates of. Kayem foods, inc is a premier marketer of branded processed meat products, specializing in natural casing and skinless franks, fully cooked and the company markets 12 national, regional, and local brands including al fresco all natural, the #1 brand of all natural chicken sausage in the us, and.
Problem statement: matt monkiewicz, director of marketing for kayem foods, inc has two weeks to make a decision on where to spend the marketing as well mr monkiewicz believed for an add to be effective the potential customer would have to be exposed to the al fresco message 2 or 3 times. This approach has made al fresco all natural the #1 chicken sausage brand in the us al fresco offers more than 20 flavorful, better-for-you chicken with more health-conscious customers actively seeking and willing to pay for better-for-you options, offering our premium line of chicken products is. Kayem foods case we will write a custom essay sample on al fresco chicken sausage is one of their products that has recently gained majority market share in its category matt believes the original buzz marketing campaign had a significant part in building the brand to the.
Kayem foods, inc, is a medium sized, privately held, and family controlled meat processing company located in chelsea, massachusetts kayem had no choice but to fulfill these demands as their main sausage brand and other products, excluding the al fresco chicken sausage, had no distinguishing. Matt monkiewicz, director of marketing for kayem foods, inc, is challenged with a decision pertaining to a small but fast growing product, al fresco chicken sausage the product has become a brand leader in its market niche, and means on how to promote the product is in question. •buzz marketing put al fresco in the number one market share spot for chicken sausage •consumer markets indicate that a demand brand of sausage would do well kayem has an opportunity to fill that market need with its al fresco variety of flavors and low fat chicken sausage. Kayem foods inc has primarily sold through supermarkets and other retail food stores in the northeast by late july 2004, al fresco had become the number one-selling branded chicken sausage in the united states the product was offered with high quality, healthy attributes, freshness.
Ingredients: skinless chicken meat, roasted red peppers (red peppers, water, salt, citric acid), asiago cheese (cultured milk, enzymes, salt), contains 2% or less of water, salt, dried red bell pepper, sugar source: kayem foods inc. Product in case al fresco chicken sausage is one of many variety of kayem's product, it's a small but fast-growing product positioning = fully cooked chicken sausage as a convenient, all natural, low carbohydrate, low fat main meal entrée p remium price for al fresco $449 per 12. Cases & accessories contract phones no-contract phones prepaid minutes & data straight talk wireless unlocked phones food, household & pets stock up shop al fresco spicy jalapeno chicken sausage.
Al fresco chicken sausages have 75% less fat than regular pork links with no artificial preservatives or fillers al fresco chicken sausages kayem foods, inc well, this certainly isn't the case with al fresco all natural chicken sausages, which have a quarter the fat of regular pork links. Al fresco was a gourmet chicken sausage introduced in 1999 in order to make a significant entry into the gourmet food category according to acnielson, al fresco had become the #1 selling chicken sausage in the united states in 2004 monkiewicz had decided to use a buzz campaign at a fee of. Featured meat: al fresco sausages al fresco specializes gourmet, flavorful, healthy chicken products, including fully cooked chicken sausage links best known for its old tyme natural casing franks, kayem produces over 200 varieties of hot dogs and deli meats kayem foods has grown.
Foods, inc case study kayem foods, inc buzz marketing al fresco chicken sausage strategic issues and problems matt monkiewicz is the director of marketing for kayem foods, inc mr monkiewicz was put under pressure to decide whether or not to us a buzz. Case overview: matt monkiewicz as the director of marketing for kayem foods, inc, is faced with a challenged problem about a small but fast-growing product, al fresco chicken sausage matt monkiewicz had implemented buzz marketing campaign in 2004. At kayem, we believe our quality ingredients and recipes will inspire gatherings, lead to friendships, and bring families together the monkiewicz family has been perfecting kayem's finely crafted meats since 1909 in chelsea, mass natural casing franks.